Read the full story in the May issue of Mud & Obstacle Magazine[/caption]
In a world where mud and obstacle events run in every state, often year-round, Tough Mudder is unique. It¹s not just because it draws astronomical numbers of participants, frequently to the tune of
20,000 people per weekend. It’s not just because it has created a brand that’s recognized around the world. It’s not just because it has wormed its way onto the bucket list of countless inhabitants of planet Earth who are jonesing for a new adventure.
Of course all those things play crucial roles, but it¹s mostly because Tough Mudder has eschewed the philosophy of pitting participants against one another and opted instead to encourage cooperation with and consideration for fellow runners.
Troy Newton registered for a Tough Mudder in the Pacific Northwest along with nine friends. The event started with a guy revving us up about how our team was going to smash all the other teams,²
he recalls. Then he said: “Forget all that. Everybody around you is part of your team. Nobody gets left behind.”…