Spartan Race and NBC Announce Multi Year Television Deal


I am excited to inform you that today we formally announced a multi-year, strategic alliance with NBC Sports.  The partnership involves a number of variables, including an annual television series (5 races per year on NBCSN; World Championship on the NBC broadcast channel; several re-airs on NBCSN and regional sports networks (RSNs)), marketing/promotional support for both tune-in and turn-out, international television licensing of that series and sponsorship sales.  Additional information regarding the relationship may be found in the official press release found here:

The announcement is the culmination of a goal set by Joe [De Sena] for Spartan at the outset of its creation, a goal realized largely by ensuring that Spartan provided a best-in-class obstacle racing product globally.  The collective efforts of our team should be applauded in this accomplishment, and the show is something in which I hope all of you take great pride and ownership.
We are excited to welcome NBC Sports to the Spartan family and look forward to evolving the relationship to realize its fullest potential…on that front, stay tuned.

Kenneth Koleyni
SVP, Corporate Development



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