A recent study has looked into why office workers are drawn to extreme challenges like Tough Mudder.
Assistant Professor Julien Cayla, of Nanyang Business School, said: ‘For individuals who feel that modern office work has made their bodies redundant, obstacle-racing and other forms of short but intense and painful activities provide a brief but acute reappearance of the body.’
Professor Bernard Cova, of Kedge Business School, said: ‘Electric shocks and ice-cold water may be painful but they also allow participants to escape from the demands and anxieties of modern life. ‘By leaving marks and wounds, painful experiences help us create the story of a fulfilled life spent exploring the limits of the body.’
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