Yokohama Tire is partnering with Spartan Race to become their official tire partner, and renaming an obstacle to the Yokohama Tire Flip.
“Yokohama’s sponsorship of Spartan Race marks the convergence of two like-minded global brands, and illustrates the massive growth and appeal of the obstacle course racing sport and Spartan endurance lifestyle as an integrated sponsorship platform,” said Ian Lawson, Spartan Race VP of sponsorship and media sales. “We are excited about our partnership with Yokohama and look forward to testing our competitors’ strength against the Yokohama tires on the course.”
This article originally appeared at Mud Run Guide. Click here to go to original article