Run for Your Lives: Louisville company breathes life into zombie races – The Denver Post

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Nov. 2 zombie run that was put on in Phoenix
Human Movement Management takes over popular runs

The email was brief and to the point. If you bought a ticket for an upcoming Run for Your Lives zombie 5K race, frame it — it’s worthless.

The race’s producer informed its thousands of customers in the Oct. 30 mass message that all upcoming Run For Your Lives events “are postponed indefinitely” and that participants “should contact your bank for a full refund.”

The sudden cancellation of the popular theme-based runs, where blood-spattered and disheveled “zombies” give chase to the “living” as they wind their way through a 5-kilometer course sprinkled with obstacles and traps, set off a firestorm on social media. Participants demanded their money back from Run For Your Lives’ Baltimore-based owner, Reed Street Productions, and even sent death threats to higher-ups at the events management firm.

Run For Your Lives’ Twitter account went dark. Its Facebook page, which had 800,000 followers, vanished. The event’s website — runforyourlives.com — was taken down.

Read more: Run for Your Lives: Louisville company breathes life into zombie races – The Denver Post http://www.dailycamera.com/louisville-news/ci_24490007/zombie-runs-louisville-human-movement-management#ixzz2kTaIeDZD 
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