20 different retail companies share their forecasts for 2017. While focused mainly on the retail aspects, some of the factors driving retail changes are the growth & changes within the OCR and broader active industries.
Data shows that running is cooling off a bit, but we remain very optimistic that running will always be a core fitness activity. We’ve watched the growth of CrossFit, boot camps, mud runs, Spartan runs and non-traditional races that provide a new type of experience versus the standard 5K. We’re putting a lot of resources and focus on understanding how we can best incorporate new and emerging technology into our in-store experience. We’re also investing in a strategy that broadens our training programs and incorporates new ways to participate.