A chat with Victor Carrillo, who has turned his OCR hobby into a business through Machete Madness, which hosts endurance events on the west coast USA.
Our purpose is to show people that they are capable of great things when they believe in themselves. Machete Madness is not about making it the hardest; anyone can beat down people with crazy amounts of exercises. But to me the goal is to tap into their hearts and minds. The name of the game is mindset; if we share our motivation with them, they too will accomplish great things.