Tough Mudder Sees Opportunity in Gyms According to Will Dean


News reports indicate that Tough Mudder plans to open their own chain of gyms in 2017.

Dean said he thinks Tough Mudder gyms would fit easily into the landscape in small- and midsized markets, which, he said, research shows are mostly served by traditional all-purpose gyms, CrossFit franchises, and yoga studios. “We think there’s a lot we can do there,” he said. The appeal is more limited in the largest cities, where other specialized, lifestyle-branded studio gyms proliferate.We believe there’s big opportunity in the studio fitness space outside of the major markets of New York and Los Angeles, for something that gives functional fitness, delivered in a consistent, high-quality and safe environment,” Dean said.

This article originally appeared at Mud Run Guide. Click here to go to original article

Original AuthorMargaret Schlachter
Original SourceMud Run Guide
Previous articleHESCO BoneFrog Challenge Championship 2016
Next articleJessie Graff on why pole vaulters excel on American Ninja Warrior
Mud Run Guide
The largest & most trusted worldwide resources for Mud Runs, Obstacle Course Races (OCRs), Ninja Warrior Events, Fun & Challenging Events, and more! We literally wrote the book on Obstacle Races & Mud Runs - Ultimate Obstacle Race Training by Brett Stewart, co-founder of Mud Run Guide. Our Editor-in-Chief Margaret Schlachter was the first professional female racer in OCR and wrote the book on how to live the OCR lifestyle - Obstacle Race Training - How to Beat Any Course, Compete Like a Champion, and Change Your Life.


Please enter your comment!
Please enter your name here