Inside Spartan Up!
— If you want to change your life you have to change your frame of reference.
— Anyone can demand instant gratification… but if you can delay it, you might just get where you want to go.
— Who says easier and faster is always better? Adversity paves the road to success.
— Find out how a young kid breaks out, builds multiple businesses, changes lives, and eventually partners with military SpecOps.
— An entrepreneur from 8 years old Joe has had a passion for life that moves the ball forward against all odds. Born in Queens NY to a yoga teaching, meditation practicing mother and an Italian father that was an uber-entrepreneur the author learned simple techniques for forging ahead no matter the odds.
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About the Book
Twenty-six point two miles isn’t enough anymore. Obstacle course racing, which combines the endurance challenges of a marathon with the mind-bending rigors of overcoming obstacles along the way, is taking the world by storm. At the center of this phenomenon is Joe De Sena, the driving force behind the enormously popular Spartan Race. De Sena offers a simple philosophy: commit to a goal, put in the work, and get it done. From that philosophy, as played out first in his own life and now for millions across trails, through mud, and up mountainsides, Spartan Race was born.
Now in Spartan Up! De Sena gives you a life strategy guide that takes you out of your comfort zone and into a combat zone. As he breaks down obstacles from his many races, detailing how each parallels real life experiences, you will learn how to:
- conquer your greatest obstacle—your will
- embrace your greatest friend—discipline
- make limitations vanish and establish a new normal
- achieve the ultimate: obstacle immunity
Other events breed sheep; Spartan Race breeds wolves. Filled with unforgettable stories of Spartan racers as well as hard-won truths learned along the course, Spartan Up! will help anyone reach their full potential—in life, business, relationships, indeed anything one sets out to do. It is the blueprint that takes you right past Go to your finish line.
About the Author
Joe DeSena is owner of the Spartan Race, as well as a legend in endurance and adventure racing circles—he completed the 135-mile Badwater Ultra-marathon, raced the 140.6 miles of Lake Placid Ironman, and finished a 100-mile trail run in Vermont, all within one week.
“Joe DeSena is the real deal. His stories are believable, because his achievements and accomplishments are genuine. In Spartan Up! Joe delivers his message with the insight and candor that only an individual who has lived through such experiences can. A must read for anyone looking to take his performance to the next level, be it in athletics or in life.” – Dean Karnazes, ultramarathoner and New York Times bestselling author of Ultra Marathon Man
“Have you ever wanted to be more, been stuck in a funk or simply wanted make life poignant? Look no further because Spartan Up! is your catalyst. Loaded with real life inspiration and lessons, Joe De Sena uses his supercharged success in life, business and sports to deliver the nuggets. This is an easy and juicy read; succinct, powerful and relevant.” – Ian Adamson, world champion adventure racer and author of The Runner’s World Guide to Adventure Racing “If there’s anyone out there who has taken extreme to a new level, its Joe De Sena – in adventure racing, in business, and ultimately in the business of adventure! Spartan Up! is must-read.” –Robyn Benincasa, world champion adventure racer and New York Times bestselling author of How Winning Works
“Joe De Sena is the real deal in endurance sports and Obstacle Racing. Spartan Up! will guide you to train your body and mind for the arduous Spartan Race – while also giving you very practical insights to perform at your peak in all areas of your life.” – Mark Divine, founder, SEALFIT and author of The Way of the SEAL and Unbeatable Mind “Two words describe Joe De Sena and Spartan Up!…. Game Changer! Read this book and you will dramatically transform the way you think, lead, work, and live. This is the ultimate resource for personal and professional transformation. Spartan Up gives you an actionable blueprint to go beyond just adapting and surviving to excelling and thriving. If success is your goal, whether you’re a Navy SEAL, Wall Street Exec, homemaker, teacher or doctor, you need this book.” — John Brubaker, world renowned performance consultant and author of The Coach Approach: Success Strategies From The Locker Room To The Board Room
Hardcover only. Deal ends May 15. Race coupon will be inside book. Valid for US races.