Tag: Selica Sevigny

I had the opportunity to chat with one of the founders of the Spartan Race Series Selica Sevigny who came up with the idea after attempting the Death Race in Vermont a few years back. She managed 17 hours of gruelling challenges and felt “a profound transformation” during her experience. She “conquered so many fears and unresolved doubts and realized that limitations were mostly of the mind”. That was the beginning of a whole new concept and framework on how obstacle races would be managed, marketed, organized and planned. This framework has been franchised and utilized in Canada and USA and more recently in the UK.