AT&T has decided to drop Esquire Network, the channel that carries Team Ninja Warrior, accounting for about 15 million subscribers.
Esquire’s reality/lifestyle programming includes “Friday Night Tykes,” “American Ninja Warrior,” “Team Ninja Warrior,” “Car Matchmaker,” “Wrench Against The Machine,” and “Joyride.”
The channel’s audience is small—so tiny that Nielsen once said it couldn’t measure it.
The steady demise of Esquire comes as other niche channels are also falling by the wayside. Well-funded indie lifestyle channel Pivot, for example, waved the white flag in August.